YouTube will soon monetize music-featured long-form videos. Creators will soon be able to monetise lengthy videos with licensed music on YouTube.
A new initiative dubbed "Creator Music" was unveiled during yesterday's Made on YouTube event. Because of this, content producers can include a vast selection of well-known music in their videos without worrying about losing their revenue.
There are a few options available to creators that use licensed music:
According to YouTube, if producers choose to split their earnings with artists, their 55% part will be divided proportionally according to the amount of licensed tracks in the video. According to Susan Cadrecha, a spokesperson for YouTube, the split is 27.5% for one track and drops to 18.3% for two tracks. There are other deductions that apply to videos, such as performance rights payments.
With this deal, YouTube hopes to allow producers more freedom to use authorized music on the platform. To avoid being demonetized, the majority of genuine creators choose to concentrate on royalty-free music for their channels. The new YouTube Music Creator program is currently in beta in the US and might be made available in additional nations by the end of the year.
Creators have often reminded us that choosing the appropriate tune isn't the difficult part. Amjad Hanif, vice president of creator products at YouTube, explains that the challenge is actually figuring out how to license it.
At least 50 labels, publishers, and distributors have agreements in place with YouTube so far. However, it doesn't appear that any of those agreements contain the big three labels (UMG, WMG, Sony). In addition to this new initiative to encourage producers to start using licensed music on YouTube, the platform wants to make it simpler for creators to monetize YouTube Shorts.
Hanif says "Music can power that emotional connection between artists, creators, and all of their fans - and we want to increase this by giving creators more options to work with, while also assisting artists in meeting fans where they already are-right here on YouTube."
